By Andrea Foley, DVM, Veterinary Technician Program Director and Attending Veterinarian, Madison Area Technical College; and Sabrina Freter, CVT, BAS, Veterinary Technician Instructor, Madison Area Technical College Like many other states, Wisconsin is...
Practice Management
A Short Primer on Trademarks for Veterinarians
By Joseph T. Leone, DeWitt Ross & Stevens S.C. A good trademark, as any marketer will tell you, creates an instant, indelible feeling in a potential buyer of your goods or services. Compare, for example, Rolex® with Timex®. Does a Rolex®-brand watch keep better...