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The Need is Great!

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In my first President's Message published in November 2016, I challenged the WVMA membership to "Seize the opportunity, get creative and devise business models maintaining these activities to benefit the profession."

Access to veterinary medical care is a growing focus nationwide; the Humane Society of the United States estimates 23,000,000 pets in the U.S. can't access veterinary medical healthcare. Barriers are not strictly financial and include transportation, culture and language. If the profession could lower the veterinary medical care barrier these pets experience, what could the financial impact be? Basic healthcare provided to these pets, using a $200.00 per pet annual estimate, could have a $4.6 billion impact on veterinarian provided medical care. Approximately $24.6 billion is spent on veterinary services nationwide annually. Do the math, 19.6 percent of our industry's revenue is untapped in pets without access to veterinary medical care.

Here's an opportunity; a business model was devised, WisCARES (Wisconsin Companion Animal Resources, Education and Social Services). WisCARES is a UW-Madison program through the School of Veterinary Medicine in a partnership with the School of Social Work. The program's focus is the intersection of housing/homelessness and pet ownership and keeping animals and their people together and feature's veterinary medical wellness, pet food and supplies and boarding and foster for animals. The program is supported by a paid veterinary staff, veterinary volunteers and veterinary medical students in a non-profit environment.

Credit the vision of Drs. Ruthanne Chun and William Gilles for the concept genesis in 2014. The success of this program, providing veterinary medical care to an unmet demand, brings WisCARES to the threshold of expansion. This novel model works. Let's look to expand this model, let's find opportunity to employ more veterinarians. What an opportunity to leverage the human-animal bond, increasing access to pets' and humans' healthcare. This certainly is not the traditional model of veterinary practice, but a highly effective model of veterinary practice.

Once again, I challenge the WVMA membership to - seize the opportunity, get creative and devise business models maintaining these activities to benefit the profession. Support Drs. Chun and Gilles; consider the model; how can the profession leverage 23,000,000 pets without access to healthcare? The need is great!

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Presidents Message

Essential Opportunity, Essential Lessons

Twenty-six years have passed since I lived the rookie season trials and tribulations as a practicing veterinarian, in many respects it seems as though it's yesterday, in other respects it seems as though a lifetime has passed.

As approximately 4,000 2017 veterinary medical school graduates enter rookie seasons, essential lessons will be learned. You're smart, you're hard-working, you're motivated, you're accomplished. Don't let anyone tell you otherwise. You've just completed one of the most rigorous professional curriculums, you've earned your Doctor of Veterinary Medicine degree. Congratulations!
It's time to be proud, walk tall, look people squarely in the eye, shake their hand firmly and confidently and most importantly – smile!

You've accomplished that, which is for most veterinarians a lifelong quest. Now, the learning curve starts all over. Your knowledge of the basic principles of medicine, surgery, pathology and clinical pathology will never be greater; the new challenge? Applying these principles to the practice of veterinary medicine.

It's time to identify your opportunity; it abounds in animal health. Don't settle for the same old manner of doing things. Have the courage to say yes to opportunity. Have the courage to blaze new trails. Urgently pursue your dreams and your vision. In this instance 26 years goes by in the blink of an eye.

It's time to hone your medical and surgical skills; strive to be a kind, caring, highly skilled clinician; develop your mentoring and business management repertoires; raise your level of personal finance acumen. Be willing to be mentored. Leverage technology. Be humble, be grateful, be thankful you're part of society's most respected profession.

It's time to advance to the highest level, always seek excellence and expand your knowledge base. Visit the finest practices, associate with those you emulate, attend the premier continuing education events, find a way to just do it and do it all!

It's time to treat those complex medical cases, perform those challenging surgeries, don't think you always need to settle for referring these cases just when they become most interesting. Once a week do something professionally that makes your palms sweat and resist the temptation to embrace routine!

It's time to put your feet in the sand and dip your toes in the ocean, yes, but it's also time to roll up your sleeves and prepare to do the heavy lifting. It's easy to talk the talk, now you must walk the walk. Bring value to all you do – your life, your practice, your professional relationships, your personal relationships. Be intentional with your personal finances, take care of yourself physically and mentally. Don't hesitate to reach out for assistance. Our profession is a small one with great resources: leverage them!

Ladies and gentlemen, our profession needs you. There is a lot of good work to be done. Please know, you can make a difference. Follow your heart, determine what you truly want and go after it, the opportunity is vast. Your greatest legacy will be the lives you touch, commit to develop them to their greatest potential. Be wise, be savvy, be daring.

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