Growing up on a farm in north central Wisconsin, I had a natural affinity to animals. My first passion was horses; my Dad used draft horses in the woods for making maple syrup. Later I became enamored with cows, and enrolled in 4-H and showed them at the county fair for many years. This innate preference for animals was no doubt a significant factor that contributed to my career choice of a veterinarian.
As a 12-year-old boy, I was amazed at the abilities and insights of our veterinarian as he attended to our animals. I was amazed at his ability to determine the pregnancy status of our cows by rectal examination. Given the challenges of artificial insemination, the rectal examination results were sort of a “report card” so to speak of our efforts. I always eagerly awaited the diagnosis, and when the cow was not pregnant appreciated advice and/or treatment to help achieve that goal. Additionally, I valued his ability to solve problems. From sorting out why a cow was sick and how to make her better, to delivering a “stuck” calf, the veterinarian left the farm in better shape than when he came. While this type of practice is considered “fire engine” practice, it was the norm back then. The preventive health programs that are common today were just being developed at that time. The notion of helping people with their animals appealed to me.
My curiosity in veterinary medicine lead me to seek job shadowing opportunities while I was in high school and college. Our veterinarian graciously allowed me to ride along several times. I learned quickly what a large animal veterinarian’s day was like and decided to pursue that career.
Aside from my affinity to animals, my job shadowing experience ranks as the next most important factor that focused my efforts to become a veterinarian. Recognizing the importance of job shadowing, I have returned the favor to many youths considering veterinary medicine as a career. The majority of those that rode with me while I practiced were high school or undergraduate college students. I always discussed the wide spectrum of opportunities that exists in veterinary medicine with them and enjoyed their conversation.
School organized Career Days are another venue to tell young people about the opportunities in veterinary medicine. My practice associates and I have participated in many of these programs at our local high schools over the years.
At the other end of the spectrum, I’ve had great fun going into kindergarten classes to share some of the things I did as a cow doctor. I always got loud gasps when I showed them a cow aspirin and a hoof nipper, the bovine version of a fingernail clipper. Young children are fascinated with animals, and frequently rank veterinary doctor as what they want to be when they grow up.
I encourage you to embrace the opportunities to nurture young people’s interest in veterinary medicine. We have to plant the seeds that will grow into the next generation of veterinarians.
One Bite at a Time!
Improving practice culture, improving practice profitability: topics easy to talk about, often challenging to implement, often overwhelming for veterinary practices. How do we best implement change? One bite at a time! Break it down and simplify – keep it simple, keep it simple, keep it simple!
The AVMA Practice Profitability Workshop breaks the opportunity into four simple, easily understood baskets: finance, operations, strategy, and economics. Keep it simple, break it down.
Does finance affect veterinary practice? Basic accounting principles impact practices daily. Recording and analyzing financial ratios to track practice financial performance allows the practice to set goals and track progress. Impactful, accurate financial statements allow practices to identify opportunities to improve.
How does your practice operate? How would you describe your practice culture? Practice staff must be strategically allocated to build effective teams capable of achieving practice goals, professional goals, and personal goals.
Practice strategy directly impacts a practice's relationships with animal owners. Can you leverage preventative care, dentistry, grooming, and dietary sales to increase relevancy with animal owners? Are there strategies to increase animal owner demand for professional services? Can your practice streamline functions resulting in greater efficiency and higher profits?
What are the demographics of the practice's animal owners? What is the practice's market? What effect does the local economy have on the practice's market? What effect does the general U.S. economy have on the practice's market?
Veterinary practices, owners, and key leaders have two excellent opportunities to take advantage of in the coming months. The highly acclaimed AVMA Practice Profitability Workshop, sponsored by your WVMA, is in Madison on March 25-26. Also, consider attending July's 2017 AVMA Convention Practice Profitability Workshop in Indianapolis. Learn to break it down, learn to keep it simple – attend one of these workshops!Last modified on