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Is Your World Flat?

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At one point, people truly believed the world was flat. We all know this core belief was dramatically disrupted. Countless industries experience disruptive business model changes – the music industry transformed from vinyl disks to streaming music; newspapers from print to being available free online; travel from booking through travel agencies to a plethora of instant-booking, travel-related websites. Is disruptive change coming to veterinary medicine?

Basic veterinary practice business models have changed little in decades. The profession's educational process approximates eight years to receive the DVM degree. Most practices are open traditional business hours, five or six days a week. The profession is fragmented, with large capital investments in buildings and equipment duplicated in veterinary facilities in very close proximity to one another. Animal health suppliers experiencing extreme consolidation. Is disruptive change coming to veterinary medicine?

Can we implement strategies in private practice to ensure relevancy? If the profession fails to remain relevant, others will step into the vacuum. Opportunity abounds in animal health, yet others challenge the profession in numerous areas. Our private practice pharmacies, low-cost spay/neuter clinics, and equine dentistry are but a few examples, areas of opportunity the profession should own. After all, we're the animal experts! Seize the opportunity, get creative, and devise business models preserving these activities to the profession's benefit.

Private practices must generate profit adequate to compensate recent graduates for escalating costs of education and student loan debt. Good medicine is good business, and good business financially supports good medicine. Practice owners have responsibility to manage practices with a high degree of business acumen. The profession's profitability must increase to facilitate the management of disruptive change.

Personally commit to the profession. Approach your practice interests passionately. Always strive for excellence. We're highly trained, kind, caring, compassionate professionals. In the early stages of our careers, we hone our medical and surgical skills, becoming highly skilled clinicians. As we gain experience, we add mentoring and business management skills to our repertoires. Surround yourself with teams of highly committed professionals and devise systems to delegate tasks while maintaining responsibility.

The Wisconsin Veterinary Medical Association continually positions the profession to embrace change. Numerous program offerings chart the course for the profession's future in Wisconsin. We all benefit from a tradition of visionary leadership – Food Armor®, the cutting edge platform leading the industry in veterinary-directed food safety; the OSHA alliance providing WVMA members with information and guidance to achieve OSHA compliance; the recently announced partnership with the AVMA to bring the highly regarded Practice Profitability Workshop to the state level in March of 2017, giving WVMA members access to cutting edge business management education.

We know the world is not flat; how do we know that disruptive change is not going to affect veterinary medicine? Leverage your WVMA membership to position yourself and your practice to embrace the future!

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Presidents Message

Make an Impact!

i recently attended the Heartland Veterinary Conference in Columbus, Ohio. Mr. Clarke Price, former President of the Ohio Society of CPA's thoughtfully presented perspectives of volunteer leadership in organizations such as the Wisconsin VMA. His most impactful thought? "Cultivate leaders to follow you", what a concept!


We have a wealth of knowledge, experience, expertise and professional connections and networks within the WVMA membership. How can this incredible resource be leveraged to benefit the WVMA, to benefit Wisconsin's veterinarians? Mr. Price contends, the current WVMA leadership should cultivate our successors with inquiry and encouragement.

As summer passes by, the time of year for the WVMA to fill officer and board vacancies rolls around, sounds like the time to cultivate! Yes, serving in a leadership role is a significant time commitment, however I encourage you to have fun in a leadership role. Yes, there are challenges, but there is also prestige and personal growth.

My top ten list to be an effective volunteer leader -

1. Commit yourself to make a difference.
2. Don't avoid controversy and risk.
3. Don't drive your agenda, use your platform to drive your vision.
4. Don't underestimate resistance to change.
5. Don't waste time.
6. Be consistent.
7. Ask questions.
8. Come to meetings prepared.
9. Have a plan of priorities and actions.
10. Engage and maintain open communication with leaders up and down the line.

When leadership opportunities come calling, I encourage you to answer with enthusiasm, answer with passion, and answer to make the commitment! Volunteer leadership is a vehicle to have fun, to connect with the profession, to make an impact. I encourage you to have the attitude; we're going to try new things, we're going to innovate, realizing not everything is going to work. Remember, even Monopoly has a get out of jail free card!

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