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Is Your World Flat?

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At one point, people truly believed the world was flat. We all know this core belief was dramatically disrupted. Countless industries experience disruptive business model changes – the music industry transformed from vinyl disks to streaming music; newspapers from print to being available free online; travel from booking through travel agencies to a plethora of instant-booking, travel-related websites. Is disruptive change coming to veterinary medicine?

Basic veterinary practice business models have changed little in decades. The profession's educational process approximates eight years to receive the DVM degree. Most practices are open traditional business hours, five or six days a week. The profession is fragmented, with large capital investments in buildings and equipment duplicated in veterinary facilities in very close proximity to one another. Animal health suppliers experiencing extreme consolidation. Is disruptive change coming to veterinary medicine?

Can we implement strategies in private practice to ensure relevancy? If the profession fails to remain relevant, others will step into the vacuum. Opportunity abounds in animal health, yet others challenge the profession in numerous areas. Our private practice pharmacies, low-cost spay/neuter clinics, and equine dentistry are but a few examples, areas of opportunity the profession should own. After all, we're the animal experts! Seize the opportunity, get creative, and devise business models preserving these activities to the profession's benefit.

Private practices must generate profit adequate to compensate recent graduates for escalating costs of education and student loan debt. Good medicine is good business, and good business financially supports good medicine. Practice owners have responsibility to manage practices with a high degree of business acumen. The profession's profitability must increase to facilitate the management of disruptive change.

Personally commit to the profession. Approach your practice interests passionately. Always strive for excellence. We're highly trained, kind, caring, compassionate professionals. In the early stages of our careers, we hone our medical and surgical skills, becoming highly skilled clinicians. As we gain experience, we add mentoring and business management skills to our repertoires. Surround yourself with teams of highly committed professionals and devise systems to delegate tasks while maintaining responsibility.

The Wisconsin Veterinary Medical Association continually positions the profession to embrace change. Numerous program offerings chart the course for the profession's future in Wisconsin. We all benefit from a tradition of visionary leadership – Food Armor®, the cutting edge platform leading the industry in veterinary-directed food safety; the OSHA alliance providing WVMA members with information and guidance to achieve OSHA compliance; the recently announced partnership with the AVMA to bring the highly regarded Practice Profitability Workshop to the state level in March of 2017, giving WVMA members access to cutting edge business management education.

We know the world is not flat; how do we know that disruptive change is not going to affect veterinary medicine? Leverage your WVMA membership to position yourself and your practice to embrace the future!

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Presidents Message

The Work is Good!

In August, I addressed the University of Wisconsin School of Veterinary Medicine’s Class of 2021 during orientation. Thirty years previous, nearly to the day, I was in that seat for orientation of the Class of 1991. This opportunity gave me pause; reflecting my point of reference regarding veterinary medicine, a message to share once more.

The profession is challenged on numerous fronts, moving us ever closer to disruptive change; high cost of education, large student debt, small starting salaries, legislative challenges to veterinary practice acts, telemedicine, veterinary practice aggregation; to name a few. Our profession needs the vision and the passion to develop opportunity from these challenges.

Private practices must generate profit adequate to compensate recent graduates for escalating educational costs and student debt. Good medicine is good business and good business supports good medicine. Practice owners are responsible for managing practices with high degrees of business acumen.

Strategies to increase veterinary practice relevancy must be implemented, after all we’re the animal experts; we need to own this space! Fragmentation within practices and within the profession, hinders our ability to effectively overcome the profession’s challenges. Set aside differences, identify common ground and leverage the opportunities.

Our profession experiences far higher than average levels of psychological distress, depression, suicidal ideation and substance abuse. We have the knowledge, we have the resources, we have to take action assisting veterinary profession members suffering from emotional distress and substance abuse.

Increase our legislative engagement; the Wisconsin legislature’s actions directly affects many WVMA members’ professional and business activities. Participate on the WVMA Legislative Committee, financially support both the WVMA and the AVMA PAC’s.

Access to veterinary medical care is receiving growing focus nationwide; 23,000,000 pets are estimated to have no access to veterinary medical healthcare. Let’s seize this opportunity. Get creative and devise business models to turn this need into profitable demand for veterinary services.

Take control of animal welfare; once again, we need to own this, we’re the animal experts. Our role is to be informed and educated regarding the process to successfully assist law enforcement and humane organizations in relieving animal abuse and neglect. Our role is to be vigilant, our role is to not make excuses, our role is to not look the other way. Err on the side of the animal and have the courage to take action on behalf of the helpless.  

To our recent graduates and those commencing their veterinary education and careers – You’re smart, you’re hardworking, you’re motivated, you’re accomplished. Don’t let anyone tell you otherwise. The profession needs you to be proud, walk tall, look people squarely in the eye, shake their hand firmly and confidently and most importantly; smile! Urgently pursue your dreams and your vision. Hone your medical and surgical skill, strive to be kind, caring, highly skilled clinicians, develop your mentoring and business management repertoires.

To everyone in the profession – Ladies and Gentlemen, the profession needs you. There is a lot of work to be done and the work is good. Please know, you can make a difference!

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The Work is Good!
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Essential Opportunity, Essential Lessons
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Animal Welfare; What’s Your Role?
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Is Your World Flat?
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