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Be Relevant!

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How many professional organizations do you belong to? How many professional organizations COULD you belong to? Today's complex society offers endless opportunities to belong, to be a member, to volunteer time. How is time best spent? Where is greatest value realized?

Previously, I've argued our profession's practice level fragmentation; large capital investment duplicated in veterinary facilities in close proximity to one another; significantly limits veterinary practice profitability. Can the same argument be made for the profession's organizations? Does fragmentation hinder our ability to maximize membership value?

Nationally there is; American Veterinary Medical Association, American Association of Bovine Practitioners, American Association of Equine Practitioners, American Animal Hospital Association, American Feline Practitioners, you get my point, the list goes on and on and on. In Wisconsin, there is; Wisconsin Veterinary Medical Association, Wisconsin Veterinary Technician Association, Wisconsin Equine Practitioners Association and Wisconsin Veterinary Practice Managers Association and nine local, district veterinary associations. With this dilutive effect, how can the veterinary medical profession provide significant and demonstrable impact to improve the profession in the State of Wisconsin?

We have an opportunity to be truly relevant! Let's discuss tactics and strategies to increase collaboration and leverage synergies. Let's consider opportunity to combine resources advocating for the veterinary medical profession's best interest. Consider the combined expertise, consider the combined resources. Consider the combined impact the veterinary medical profession could have on high educational costs, overwhelming student loan debt, poor practice profitability, compassion fatigue, the profession's wellness. The WVMA, WVTA, WEPA and WVPMA have far more in common than different.

Fragmentation in Wisconsin's veterinary medical profession's organizations hinders our ability to effectively overcome countless challenges facing the profession. Let's set aside our differences, identify common ground, leverage opportunity increasing the profession's relevancy, come together as one voice, as one united organization to advocate for the veterinary medical profession.

As the New Year dawns, let's have the courage to say yes to having the discussion, let's have the courage to be relevant!

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Presidents Message

Essential Opportunity, Essential Lessons

Twenty-six years have passed since I lived the rookie season trials and tribulations as a practicing veterinarian, in many respects it seems as though it's yesterday, in other respects it seems as though a lifetime has passed.

As approximately 4,000 2017 veterinary medical school graduates enter rookie seasons, essential lessons will be learned. You're smart, you're hard-working, you're motivated, you're accomplished. Don't let anyone tell you otherwise. You've just completed one of the most rigorous professional curriculums, you've earned your Doctor of Veterinary Medicine degree. Congratulations!
It's time to be proud, walk tall, look people squarely in the eye, shake their hand firmly and confidently and most importantly – smile!

You've accomplished that, which is for most veterinarians a lifelong quest. Now, the learning curve starts all over. Your knowledge of the basic principles of medicine, surgery, pathology and clinical pathology will never be greater; the new challenge? Applying these principles to the practice of veterinary medicine.

It's time to identify your opportunity; it abounds in animal health. Don't settle for the same old manner of doing things. Have the courage to say yes to opportunity. Have the courage to blaze new trails. Urgently pursue your dreams and your vision. In this instance 26 years goes by in the blink of an eye.

It's time to hone your medical and surgical skills; strive to be a kind, caring, highly skilled clinician; develop your mentoring and business management repertoires; raise your level of personal finance acumen. Be willing to be mentored. Leverage technology. Be humble, be grateful, be thankful you're part of society's most respected profession.

It's time to advance to the highest level, always seek excellence and expand your knowledge base. Visit the finest practices, associate with those you emulate, attend the premier continuing education events, find a way to just do it and do it all!

It's time to treat those complex medical cases, perform those challenging surgeries, don't think you always need to settle for referring these cases just when they become most interesting. Once a week do something professionally that makes your palms sweat and resist the temptation to embrace routine!

It's time to put your feet in the sand and dip your toes in the ocean, yes, but it's also time to roll up your sleeves and prepare to do the heavy lifting. It's easy to talk the talk, now you must walk the walk. Bring value to all you do – your life, your practice, your professional relationships, your personal relationships. Be intentional with your personal finances, take care of yourself physically and mentally. Don't hesitate to reach out for assistance. Our profession is a small one with great resources: leverage them!

Ladies and gentlemen, our profession needs you. There is a lot of good work to be done. Please know, you can make a difference. Follow your heart, determine what you truly want and go after it, the opportunity is vast. Your greatest legacy will be the lives you touch, commit to develop them to their greatest potential. Be wise, be savvy, be daring.

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